Free Book Giveaway – Buyology

Buyology book on Happy Simple Living

This month I’m giving away a brand-new copy of a terrific book, Buy-ology, written by Martin Lindstrom. This 242-page paperback book provides a fascinating and enlightening look at the seen and unseen motivations that cause us to want to purchase products. I enjoyed Lindstrom’s writing style, and each chapter is full of examples, anecdotes and experiments that make it a fast read. If you’re interested in being more mindful and deliberate about spending, you’ll enjoy this book.

Ice Cream Cone Cupcakes

Photo: Seelensturm

To enter the drawing, simply comment below about any area(s) where you tend to experience spending temptation. If you don’t have one, we’d love to hear that, too. I’ll tell you mine right now:  I have a weakness for specialty cookware and gadgets, which is why I have cabinets packed with items like a sushi making kit, a tortilla press, a paella pan, and yes, a waffle ice cream cone maker.

The deadline to enter is midnight MST on Sunday, September 25, 2011. On September 26, I’ll use Random.org to pick a winner and announce it here. The prize can be shipped to any address in the U.S. or Canada. Good luck, and I can’t wait to hear your responses!

The signature for Eliza Cross

About Eliza Cross

Eliza Cross is a full-time writer and the author of a dozen books about food and home design. She has been blogging about simplicity and sustainable living since 2006.

29 comments to Free Book Giveaway – Buyology

  • Eve Watts

    But I would still love to get my hands on this book so I can understand ‘my’ and other people’s spending and spending habits (like my wife’s, but don’t tell her!). Sometimes I buy things on clearance that I normally wouldn’t buy full price. My cravings can be explored most definitely when I am on the threshold of needing something NOW! For instance, late night cravings of chocolate or a function or holiday in which I thought the outfit was perfect, only to be disappointed the day (next step is running to the mall in an effort to buy anything within arms length at LOFT or Gap).

  • Hi Eliza, So sorry I missed the contest–I would have loved to have won this book…and I completely agree that the market attempts to manipulate us all into buying as much as we can as often as we can…I even wrote a post on my blog SMART Living 365.com about all the Xmas Decorations that are currently showing up at Costco and other retailers in September. If you’d like to check it out you can go to: http://smartliving365.com/?p=347#more-347 I enjoyed your blog and look forward to reading future posts….

  • I can tell you as a former Chef (I guess you can say current one too, do you ever really not become a chef even if you quit working as one? – I still freelance events & projects) that I don’t have the gadgets and kitchen products weakness. I love simple things that multitask in my kitchen!

    I grew up ‘tight’ and then later became a graduate of the Dave Ramsey Financial Peace University! LOL! I know, I try to make it sound impressive. But I would still love to get my hands on this book so I can understand ‘my’ and other people’s spending and spending habits (like my wife’s, but don’t tell her!).

  • Lauren

    Art! I love supporting artists but I also do art myself and am running out of space on my walls!

  • Cassie

    clearance items! Sometimes I buy things on clearance that I normally wouldn’t buy full price. Then they get no use and it was a waste of money! I have to force myself to think “do I really need this? even though it’s a good deal? is it a NEED?” before i put something in the cart!

  • eliza_cross

    You’re so right, Bill. I try to pick up more books and CDs at the library when I can be patient, but it’s so fun to be able to download a great song on the spot. I want everything in the Apple store! (I think I need to re-read Buyology.) 🙂 Thanks for stopping by.

  • Bill Keithler

    I am a sucker for books, music and mostly anything made by Apple

  • Donna

    Great post. My weakness is definitely clothes, I always reason if they are on sale I should buy two in different colors. This is especially true if I go to Kohl’s. I would love a free book by the way.

    • eliza_cross

      Good one, Donna! I have made one change in the way I buy clothes, and that is that I only buy something if I really, really love it. Slowly my wardrobe is changing. I now own fewer items, but seem to have more choices because I love the pieces.

  • Janis

    My weakness? Books! Seriously! If you gave me a free one it would be stupendous!!!

  • eliza_cross

    I wonder if HomeSense is a bit like TJ Maxx Home Goods here – always a tempting store for the wide selection and good prices. You have six grandkids? You are truly blessed, Carol, and your shopping weakness is definitely understandable!

  • Carol

    Like you, I can’t resist kitchen gadgets. I clear out my gadget drawer periodically and the next thing I know it is overflowing again. HomeSense is a dangerous store for me 🙂 I am in Canada so not sure if their are HomeSense stores where you are. My other weakness is buying for my grandkids. I have six ranging in age from four months to eleven years. Any time I see cute kid stuff I can’t resist.

  • nayana

    Id love to read this book, i definately need awareness in this area.

    Mine is to buy more than one of something!

    yesterday i went shopping for simple summer dresses, inexpensive ones… i found a sale, on a beautiful simple style, exactly what i was looking for affordable and in great colours… result… i bought 4 of them in different colours.. yeeeshhhhh meant i spent more than i planned.

    • eliza_cross

      When you finally find something you love – well, it’s definitely tempting to want one in every color! 🙂 At least your beautiful dresses were affordable.

  • liz thompson

    I have a very hard time stopping myself from buying anything pastry related in Michael’s. I love to bake, and used to be a pretty good pastry chef. I owned two restaurants and did many t.v. demos and had a pretty good career in the works. I also had a very large house with huge amounts of storage for all of my crazy fun supplies….after I got divorced and had to leave the restaurant, and ultimately sell my house, I lost my desire to bake and lost most of my supplies in the moves. Within the last year, my old desires came back, but even stronger than every, and I want to buy everything from sprinkles in every color to every size pastry tip ever made…..buying pastry supplies is like finding an old friend I lost several years ago that I thought I would never find again.

    • eliza_cross

      After some major challenges, it sounds like your love for pastry-making is being reawakened (and probably other facets of life, too). Thanks for your comments, and happy baking!

  • eliza_cross

    I love your list, Karla! All things I love, too. :0)

  • Karla

    Hi Eliza,

    My spending temptations are cardigan sweaters, yoga pants, lattes, and children’s books.

    This looks like a great book!

  • Bookstores are my nemesis. For a while, Amazon was great because I would go online and just buy the book I wanted. But then they got really good with their suggestions… Still easier for me to go online and get a single book though than to go into a bookstore and walk out with just one book.

  • I have a very curious mind and always want to know why things happen. My wife and I try to avoid the magnetic pull of buying by always going shopping with a list. It keeps you disciplined and somewhat immune to the pull of other purchases.

  • eliza_cross

    You’re right, Amy — Target is so dangerous. Another store where I always get shopping receipt shock is Whole Foods. Somehow I go in planning to pick up just one thing, and the next thing you know…

  • Amy

    I definitely have a bad Target temptation — Just dangerous to go in there without a plan!

  • I have two – craft supplies that I may or may not ever use, and meals out, although I often regret how I feel after I go out to eat.

    • eliza_cross

      Hmmm, I’m guilty of both of these, too. For me, it’s jewelry-making supplies and I do have more beads and findings than I can ever possibly assemble in one lifetime. Thanks for stopping by, Annie!

  • Charitie

    My cravings can be explored most definitely when I am on the threshold of needing something NOW! For instance, late night cravings of chocolate or a function or holiday in which I thought the outfit was perfect, only to be disappointed the day (next step is running to the mall in an effort to buy anything within arms length at LOFT or Gap).

    • eliza_cross

      Yes — I can relate to this one, especially the chocolate cravings! I also tend to spend too much when I haven’t planned ahead and realize I need a last-minute gift for someone. Thanks so much for your comments and good luck!

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