This month I’m giving away a brand-new copy of a terrific book, Buy-ology, written by Martin Lindstrom. This 242-page paperback book provides a fascinating and enlightening look at the seen and unseen motivations that cause us to want to purchase products. I enjoyed Lindstrom’s writing style, and each chapter is full of examples, anecdotes and experiments that make it a fast read. If you’re interested in being more mindful and deliberate about spending, you’ll enjoy this book.
To enter the drawing, simply comment below about any area(s) where you tend to experience spending temptation. If you don’t have one, we’d love to hear that, too. I’ll tell you mine right now: I have a weakness for specialty cookware and gadgets, which is why I have cabinets packed with items like a sushi making kit, a tortilla press, a paella pan, and yes, a waffle ice cream cone maker.
The deadline to enter is midnight MST on Sunday, September 25, 2011. On September 26, I’ll use Random.org to pick a winner and announce it here. The prize can be shipped to any address in the U.S. or Canada. Good luck, and I can’t wait to hear your responses!