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A Letter to the Meat Industry

Cows at Happy Simple Living

Photo by Joost J. Bakker IJmuiden

Yesterday I read an article on the PR news site Bulldog Reporter about the meat industry’s “image crisis.” From the public outcry against “pink slime,” to a recent incident of mad cow disease in a dairy cow, to the Harvard study released this spring that suggests eating meat could lead to premature death, this spring has been a PR practitioner’s nightmare.

According to the LA Times article cited in the story, “beef historian and author Maureen Ogle believes the industry should have responded by running polished advertisements featuring ranchers touting their American heritage, as well as billboards proclaiming the safety of products, and executives should have been sent to major talk shows, she said.”

As a PR professional myself, I politely beg to disagree. I don’t think the meat industry has an image crisis that calls for a more polished public relations response. The meat industry has a listening crisis. The reason the media is filled with so much negative news is because the U.S. meat industry is not hearing its customers.

We are a household that still eats meat. I try to purchase from local producers who use organic feed, let animals graze, and treat them humanely, but like most people, sometimes I’m trying to live within the budget or I’m in a hurry and I purchase supermarket meat. I find that our family is moving to an increasingly vegetarian diet for many reasons – not the least of which is our distaste for much the U.S. meat industry’s standard practices. Your feelings may be different, of course, but here’s what I wish the meat industry would hear:

  • We don’t want animals suffering in fetid feedlots or stuffed in crowded cages – not at any cost. We want humane treatment of animals raised for food production.
  • We humans don’t want to have to forgo antibiotics when we’re sick, because of your continued overuse in the meat industry. (Factory farm animals consume 80% of all antibiotics in this country. The European Union curtailed use of routine antibiotic use on farms in 2006.)
  • We don’t want you to pump these animals full of hormones like rBGH to induce quick growth. Let them grow up naturally. (The European Union, Japan, Australia and Canada have all banned the use of rBGH due to animal and human health concerns.)
  • We want you to feed these animals good food that is part of their natural diet. We don’t want you to force animals that are herbivores, like cattle, to eat feed manufactured with animal by-products.
  • We don’t want pink slime or other cheap additives in our meat. We simply want good, top-quality meat. (Canada, the UK and European Union have banned pink slime from their meat, but here it can constitute up to a whopping 15 percent of our ground beef without any labeling. Why?)
  • We want you to take the lead in good practices. We want to be proud of our United States producers and processors, and we want U.S.-raised meat to be the best in the world.

In March 2012, ground beef sales slipped to the lowest level in a decade. Consumers are clearly voting with their checkbooks, and one can only hope that the U.S. meat industry collectively decides to improve its practices, not its propaganda.

What do you think?

The signature for Eliza Cross

How to Make a Pizza from Scratch With this Easy Homemade Pizza Recipe

Pizza dough recipe at Happy Simple Living blog

A homemade, half-sausage half-cheese pizza

The first time I made a homemade pizza, I was dumbstruck by how much better it was than delivery pizza. The improvement in flavor was like comparing a home-grown summer tomato to one of those hard, pink, grocery store varieties – worlds apart. After I took a pizza baking class from my local Slow Food chapter at the Whole Foods bakery, I was hooked. The professional bakers taught us some tricks for making amazing homemade pizza, and now I’m going to share them with you – along with everything else I’ve learned about cooking pizzas nearly every week in a home oven.

If making homemade pizza sounds like a lot of trouble, I’m going to share our simple method—and you don’t need any fancy ingredients or equipment. I prepare the dough ahead and freeze several batches so we can have fresh pizza whenever we like. I can easily prepare a homemade pizza faster than one can be delivered from one of the pizza chains. Best of all, even though we use all-organic fresh ingredients it’s less than half the cost of a delivery pizza. A simple kid-friendly cheese pizza made at home with organic ingredients costs less than $4.00. What’s not to love?

I’ve experimented with different techniques, and I keep coming back to simply shaping and baking the pizza on a plain ole’ metal pizza pan. I bought ours for $10 about ten years ago, and since I’m aiming for simple, family-style pizza I generally don’t bother with the pizza stone and the peel and all that. But you certainly can if you’re feeling motivated.

The first step is to prepare the dough. I’ve included two recipes here. The first is a variation on the recipe we learned from the professional bakers at the class, and it takes 24 hours from start to finish so you do have to plan ahead. The base of the recipe is a Poolish, or “sponge” that you make one day ahead. This pre-fermenting step allows more time for yeast and enzymes to develop starch and proteins in the dough, which in turn creates greater complexities of flavor. The dough also goes through several steps of rising and kneading. The resulting crust is fantastic – crisp and slightly chewy, similar to what you might get in a great wood-fired pizza restaurant.

The second recipe, which is based on The Pioneer Woman’s, can be prepared on the same afternoon you have a hankering for homemade pizza. The dough is softer and slightly less chewy, but it’s still a hundred times better than delivery pizza crust.

Both recipes call for bread flour, which has a 12 to 14 percent protein content and will make the nice, elastic dough that creates great pizza crust. But if you don’t have bread flour, no sweat! Just use all-purpose flour and it’ll turn out fine. Also, you’ll save a ton of money if you pick up a bag of all-purpose instant yeast instead of using those little packets. The recipes below will work just fine with either type of yeast.

Are you ready to get started?

Pizza Dough Recipe #1

Note: You need to start this recipe 24 hours before you want to bake pizza. For a same-afternoon pizza, see recipe #2 below.

Poolish:

  • 1 1/4 cups bread flour
  • 3/4 cup water at 70 degrees F
  • 1/4 teaspoon instant dry yeast

In a medium bowl, mix together all ingredients until well-blended. Cover and let sit at room temperature for 12 to 18 hours.

Pizza Crust Recipe:

  • 3 1/2 cups bread flour
  • 3/4 cup spelt or whole wheat flour (or just use additional bread flour)
  • 1 3/4 cup hot water at 140 degrees F, or as hot as you can get it from the tap
  • 1 3/4 teaspoons sea salt
  • 1 1/2 teaspoons instant dry yeast
  • 2 tablespoons extra-virgin olive oil
  • 1 1/2 teaspoons honey
  • 1 recipe Poolish (see above)

Combine the flours, hot water, salt and yeast by hand, just until incorporated. Let the dough rest, covered, for about 30 minutes. Add the remaining ingredients and mix by hand until incorporated, kneading for about 2 minutes. Let the dough rest again, covered, for another 30 minutes.

On a lightly floured work surface, knead the dough for 5 minutes:

Pizza dough recipe at Happy Simple Living

Cover and rest for 20 minutes. Knead the dough for another 5 minutes, then cover and rest for another 20 minutes. Divide the dough into 4 or 5 pieces, lightly pre-shape into round pieces and cover and rest for 20 more minutes. Bake according to directions below.

Pizza Dough Recipe #2

This is a good all-purpose recipe for when you want to bake a homemade pizza that same night. The dough needs just one rise, and it’s ready an hour or two after you combine the ingredients. If you have a stand mixer with a dough hook, now’s the time to use it!

  • 1-1/2 cups warm water
  • 1 teaspoon dry yeast
  • 4 cups bread flour
  • 1 teaspoon sea salt
  • 1/3 cup extra virgin olive oil

In a small bowl combine the warm water and yeast. Stir to combine and let sit for a few minutes, until bubbly. In a medium bowl (or the bowl of a stand mixer), combine the flour and salt. Using the low speed of an electric mixer or your hands, slowly drizzle in the olive oil and the yeast/water mixture. Mix until the dough comes together, like this:

homemade pizza dough at Happy Simple Living

Pull the dough into a ball and knead it for several minutes, until it is smooth and elastic.

Brush the bowl with a little olive oil, and place the dough inside. Flip it over to coat the bottom with oil, then cover with a damp dishtowel. Let the dough sit in a warm place for 1-2 hours or until doubled in volume:

Pizza dough at Happy Simple Living

Divide the dough in two equal pieces if you want a thicker crust, or into thirds if you want a thinner crust.

Easy Pizza Sauce Recipe

True confession time:  sometimes I use a can of Hunt’s spaghetti sauce seasoned with a little oregano to top kid-friendly pizzas. A 28-ounce can costs $1 on sale and tops three large pizzas. Most of the time, however, we want a simple, traditionally-flavored sauce with rich tomato flavor to top the pie.

Homemade pizza sauce at HappySimpleLiving.com

Here’s a super easy recipe that nicely fits the bill:

  • 2 cups tomato puree or 1 15-ounce can tomato sauce
  • 1 6-ounce can tomato paste
  • 1 tablespoon ground dried oregano
  • 3 cloves fresh garlic, minced
  • 1/2 teaspoon ground paprika
  • sea salt and freshly ground black pepper to taste

In a medium bowl, mix together the tomato puree and tomato paste until smooth. Stir in the oregano, garlic, paprika, salt and pepper. Makes about 2 2/3 cups of sauce, or enough for 2 large pizzas.

For grown-up pizzas, you can simply pulse a can of drained, Italian San Marzano tomatoes in the food processor until they are lightly blended but still chunky. Season to your liking, and you’re good to go. Or skip the red sauce altogether, and try a drizzle of olive oil.

Cooking the Pizza

Preheat the oven to 550 degrees F or your oven’s highest setting, and put the oven rack right in the middle. If you have a convection setting, turn it on. If you have a pizza stone you want to use, put it in the oven on the rack now and let it get nice and hot. If you don’t have a pizza stone, no problem – your pizza is still going to be crispy, chewy and GREAT.

Now, use your hands to pat and stretch the dough on lightly greased baking sheet to the desired shape and thickness. I don’t recommend using a rolling pin, because it will compress the dough and eliminate those wonderful air bubbles that give your pizza crust  snap. Initially the dough may keep pulling back, and it may seem like it will never fit the pan. But keep working with it, and in a few minutes it will relax and stretch out. We like our pizza crust quite thin, so I try to stretch it as far out as possible without tearing the dough:

Pizza dough recipe at Happy Simple Living blog

I like to bake the untopped pizza in the oven for three  minutes to set the crust. This keeps the pizza from getting soggy when you add the sauce and toppings. Remove the pale, barely-baked crust from the oven:

Baking homemade pizza at Happy Simple Living

Next, add your desired sauce. I tend to use more sauce when I’m making pizza for kids:

Cook pizza from scratch at Happy Simple Living Blog

Finally, add your toppings. For some kids, this may mean simply a generous sprinkling of your favorite grated cheese. You can, of course, make the pie half-and-half for family members who like different toppings:

Homemade pizza recipe at Happy Simple Living blog

If you prebaked the pizza for three minutes, you can now easily slide it on a hot pizza stone if you like. I usually just leave it on the pan, but you may not be as lazy as I am. Bake for 8 to 10 minutes if you’re baking it on the pan, or until the edges of the crust are a golden brown and the cheese is bubbly. (One of the things the professional bakers said in our class is, “Home cooks never cook their pizzas long enough.” So make sure the crust is good and golden brown before you take it out of the oven.) Here’s a pie we made with half cheese, half Canadian bacon:

Canadian bacon pizza at Happy Simple Living

While the pizza is baking, I like to make a little garlic flavor for the crust. Just combine 1 tablespoon of melted butter or extra virgin olive oil with 1 clove of minced garlic:

Garlic sauce for pizza crust at Happy Simple Living

Right when you take the pizza out of the oven, give the hot crust a quick brush with the sauce:

Brushing pizza crust with garlic butter at HappySimpleLiving.com

Cut and serve. (Don’t you love the red pizza cutter? It’s made by Microplane and we got it at Crate & Barrel – a very worthwhile splurge!)
Fresh pizza recipe at Happy Simple Living blog

Ingredients for Pizza Toppings

Here’s a pie we made recently topped with sliced fresh Roma tomatoes, fresh mozzarella slices, spinach and basil:

pizza toppings at Happy Simple Living blog

You likely have your own favorite combination of ingredients, but if you’re looking for fresh inspiration you might like to try:

  • Barbeque sauce
  • Alfredo sauce
  • Pesto sauce (make your own!)
  • Goat cheese
  • Fresh mozzarella slices
  • Fresh ricotta cheese (make your own!)
  • Grated Parmesan or Romano cheese
  • Pepperoni slices
  • Cooked, crumbled ground beef
  • Cooked, crumbled sausage
  • Cooked, crumbled bacon
  • Meatballs
  • Sliced grilled chicken
  • Canadian bacon slices
  • Anchovies
  • Sliced prosciutto
  • Baby shrimp
  • Fresh tomatoes, sliced and drained
  • Sun-dried tomatoes
  • Caramelized onions
  • Thinly sliced red onion
  • Sliced mushrooms
  • Sliced roasted eggplant
  • Sliced bell peppers
  • Roasted red peppers
  • Sliced giardineria or banana peppers
  • Sliced black or green olives
  • Roasted garlic
  • Sliced jalapenos
  • Roasted asparagus spears
  • Capers
  • Thinly sliced roasted new potatoes
  • Chopped artichoke hearts
  • Basil leaves
  • Thinly sliced sage leaves
  • Lightly sauteed spinach leaves
  • Arugula
  • Pineapple chunks
  • Crushed red pepper

So there you have it. I didn’t mean to write quite such a book, but hopefully this long post will inspire you to bake some amazingly delicious pizza pies at home. Whether you regularly make homemade pizza or are ready to give it a try for the first time, you know we’d all love to hear your thoughts, questions, suggestions and experiences.

Ciao!

The signature for Eliza Cross

P.S. What are your favorite pizza topping combinations? Please share them in the comments section below!

 

Mini Raspberry Custard Tart Recipe

Raspberry custard tart at Happy Simple Living blog

For a recent baby shower, I was hankering to bake something pretty and petite that would pair well with fresh raspberries. I was envisioning a crispy, sweet little tart shell filled with vanilla custard and topped with whipped cream and raspberries. When I couldn’t find a recipe with that particular combination, I improvised. I modified my favorite sugar cookie pie crust to make the little shells, and reduced the quantities on my cream filling and topping recipes. The tarts were enthusiastically received, so now I can safely share the recipe with you.

You can prepare the tart shells and custard the day before, and then all you have to do is whip the cream (up to two hours before serving) and assemble the tarts (up to an hour before serving). These little tarts would also be nice for a Mother’s Day brunch, a ladies’ tea, or a sweet ending to a springtime dinner.

One note: try to use organic raspberries for this recipe if you can. Red raspberries are on the list of top 12 pesticide-retaining fruits and vegetables, and you can check out the other produce on the list here.

Mini Raspberry Custard Tarts

  • Sugar Cookie Tart Shells
  • Custard Filling
  • Whipped Topping
  • 1 pint fresh raspberries, gently washed and dried
  • fresh mint sprigs for garnish

Sugar Cookie Tart Shells:

  • nonstick cooking spray
  • 1/3 cup sugar
  • 1/2 cup (1 stick) butter, room temperature
  • 1 1/4 cups all purpose flour
  • 1/4 teaspoon salt
  • 2 tablespoons milk
  • 1 teaspoon vanilla

Preheat oven to 350 degrees F and spray a mini tart pan or mini muffin pan with nonstick cooking spray. In a large bowl, cream together sugar and butter until light. Beat in flour, salt, milk and vanilla, until mixture is moist and crumbly. Roll the dough into balls that are 1 heaping teaspoon each. Press the balls into the prepared mini tart pan or mini muffin pan and work the dough until it is pressed thin and up the sides of the pan about 3/4 inch. You can use a spoon handle or a small pestle to press the indentation into the dough if you wish. You should have enough dough to make about 28-30 tarts. Prick the bottom of each tart.

Bake for 10 to 12 minutes until just barely golden on top.

Custard Filling:

  • 1 1/4 cups milk
  • 3 egg yolks
  • 1/3 cup sugar
  • 1/3 cup all-purpose flour
  • tiny dash of salt
  • 1 tablespoon butter
  • 1 1/2 teaspoons vanilla

In a heavy saucepan, heat the milk over a medium-high flame until bubbles appear around edge. Beat egg yolks and sugar in a large bowl with wire whisk or mixer until pale yellow and thick. Beat in flour and dash of salt until well mixed. Gradually beat in hot milk; pour all back into saucepan. Cook, whisking constantly, over moderately high heat until mixture thickens and comes to boiling, lower heat. Continue cooking 2 to 3 minutes, over low heat, whisking constantly. Mixture will be quite thick. Remove from heat. Stir in butter and vanilla. Place a piece of wax paper directly on surface of filling to prevent skin from forming. Chill at least 2 hours.

Whipped Cream Topping:

  • 3/4 cup chilled heavy cream
  • 1/3 cup confectioners’ sugar
  • 1/2 teaspoon vanilla extract

Chill a metal mixing bowl and the beaters from an electric mixer in the refrigerator for 15 minutes. Whip the cream in the chilled bowl until soft peaks form. Gradually add the powdered sugar just until the cream forms stiff peaks. Add the vanilla and whip just until combined.

To assemble the tarts, spoon about 1 1/2 teaspoons custard filling into each mini tart shell. Use a teaspoon to put a generous dollop of whipped cream on each tart. (You may have some filling and topping left over. Feel free to sit down and eat this directly from the bowl as I did.) Top with a fresh raspberry, and arrange on a platter. Garnish with fresh mint sprigs and additional raspberries. Makes about 24 tarts.

Easy Breakfast Burrito Recipe for Stress-Free Mornings

Breakfast burrito at Happy Simple Living blog

You are going to love having a stash of frozen breakfast burritos in your freezer. Once you’ve made a batch (which takes about 45 minutes, not including freezing time), you’ll be able to prepare a hot, well-balanced, nutritious breakfast that’s easy to take on the go—in less than three minutes. Here’s the recipe, which can be widely adapted or varied to suit your tastes and preferences.

Happy Simple Breakfast Burritos

  • 12 ounces breakfast sausage*
  • 1 tablespoon butter
  • 1 tablespoon extra virgin olive oil
  • 2 large potatoes
  • 1/2 medium onion, chopped
  • 1 4-ounce can diced green chiles
  • 12 eggs
  • 1-1/2 cups shredded cheese of your choice
  • 12 flour tortillas

(*For a vegetarian version, omit the sausage and add more potatoes, chiles or other veggies)

Begin by browning the sausage in a skillet (let’s call it Skillet #1) over medium heat:
Sausage for homemade breakfast burritos

Peel and dice two potatoes:

homemade breakfast burritos at Happy Simple Living blog

Heat the butter and olive oil in Skillet #2 over medium heat until the butter melts:

Homemade breakfast burritos at Happy Simple Living blog

Add the potatoes and sauté them over medium heat, turning occasionally:

Breakfast Burrito recipe at Happy Simple Living blog

Meanwhile, keep an eye on the sausage in Skillet #1 and turn it when it starts to brown.

Homemade breakfast burritos at Happy Simple Living blog

When the sausage is cooked, remove it with a slotted spoon, drain it on paper towels and crumble it when cooled; reserve.

Return Skillet #1 to the stove and add 1/2 chopped onion and 1/2 cup diced green chiles. Cook until the onion is tender and translucent, stirring occasionally:

Homemade breakfast burritos at Happy Simple Living blog

Beat the eggs in a bowl until well combined:

easy breakfast burritos at Happy Simple Living blog

When the potatoes are browned, remove them using a slotted spoon to a large bowl, return Skillet #2 to the stove. Add the eggs and cook over low heat, stirring, until scrambled:

Homemade breakfast burritos at Happy Simple Living blog

Add the eggs to the bowl along with the onion-chile mixture and the crumbled sausage. Stir gently and add 1 cup of the shredded cheese:

Homemade breakfast burritos at Happy Simple Living blog

Warm the tortillas (I just heat them in the microwave on “high” for ten seconds) and place one in the middle of a plate. Add a generous portion of the filling, and sprinkle with a little more cheese if you like:

Breakfast burritos at Happy Simple Living blog

Roll the burrito up tightly.

Make your own breakfast burritos at Happy Simple Living blog

Wrap each burrito in parchment paper.

best breakfast burrito recipe at Happy Simple Living blog

Cool in the refrigerator, then transfer to the freezer. To prepare a burrito, leave it wrapped in the parchment paper and put it on a microwave safe plate. Heat at 30% power for about a minute and a half. Turn it over and heat at 100% (High) power for about a minute. You may have to experiment with your microwave to find the perfect timing. So that family members can heat their own burritos, thus allowing you to linger in your bathrobe and drink your coffee in peace, you may wish to write out the directions:

how to make breakfast burritos at Happy Simple Living blog

and tuck it along with the burritos in a reusable bag.

homemade breakfast burrito recipe at Happy Simple Living blog

If this simple recipe makes your morning a little bit easier, you know I’d love to hear from you.

Hugs,

The signature for Eliza Cross

Day 28 of the January Money Diet – Reduce Food Waste

“The remarkable thing about my mother is that for thirty years she served us nothing but leftovers. The original meal has never been found.” ~Calvin Trillin

It just kills me to discard spoiled food that we didn’t eat. One of my goals this year is to make better use of leftovers. The whole concept of “zero waste” appeals to me on so many levels, and utilizing food efficiently is so important.

If you feel the same way, you might enjoy the Leftover Chef site where you can input whatever strange ingredients are lurking in your refrigerator for recipe ideas. Enter ‘turkey, ‘cranberries,’ and ‘onions,’ for instance, and you’ll find an appealing recipe for Turkey Cutlets with Cranberry – Pear Relish.

Do you have stale crackers and chips lurking in the pantry? Refresh them by spreading them in a single layer on a cookie sheet and baking at 300 degrees F for about 5 minutes. Allow to cool and then seal in an airtight container.

What about those stray veggies in the vegetable crisper? Use them in salads or on pizza, or freeze them for your next batch of soup.

Leftover tortillas can be used to make homemade tortilla chips, like this healthy baked version from Savory Sweet Life.

What’s your favorite way to use leftovers? We’d love to hear your ideas!

P.S. In case you’ve just joined us, the January Money Diet is a challenge to take a 31-day break from nonessential spending. You can learn more about the money diet here — and jump right in!

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Win a Deluxe Happy Simple Living Gift Basket

In honor of the January Money Diet, I’ll be giving away a gift basket chock-full of home and garden goodies plus several books at the end of the month. On January 31, 2012, I’ll draw one random name from everyone who commented during the month and that lucky person will win the gift basket. I hope you’ll stop by often this month and share your own ideas, thoughts and experiences about taking a 31-day break from nonessential spending.

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Day 21 of the January Money Diet – Cook a Vegetarian Meal

If you’re accustomed to always cooking dinner that includes some sort of meat, try to sneak a vegetarian meal in from time to time. Pasta, burritos, soup, stir-fry, a hearty salad, bruschetta — many recipes are already vegetarian or just need a substitution (beans instead of beef in chili, for example) for a yummy, meat-free meal. Need a little inspiration? This collection of vegetarian recipes is culled from the best of the best at the award-winning blog, 101 Cookbooks. With food as good as this, maybe your meat-and-potatoes man won’t even notice.

Cook at least one vegetarian dinner this week, and be sure to let us know what you prepare.

P.S. In case you’ve just joined us, the January Money Diet is a challenge to take a 31-day break from nonessential spending. You can learn more about the money diet here — and jump right in!

—————————————————————————

Win a Deluxe Happy Simple Living Gift Basket

In honor of the January Money Diet, I’ll be giving away a gift basket chock-full of home and garden goodies plus several books at the end of the month. On January 31, 2012, I’ll draw one random name from everyone who commented during the month and that lucky person will win the gift basket. I hope you’ll stop by often this month and share your own ideas, thoughts and experiences about taking a 31-day break from nonessential spending.

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